Food Integrity Global 2024


The Steigenberger Airport Hotel Amsterdam

10th - 11th September

Robert Jones

Robert Jones

Vice-President, Global Public Affairs

Mosa Meat

Mosa Meat logo

Robert Jones is head of public affairs for Mosa Meat, the Dutch food technology startup that pioneered the first cell-cultured beef in the world. His role at the company, which just closed a Series B of $85M, is to safeguard the political environment in which regulatory decisions are made that impact Mosa’s products. As part of that work, he helped launch Cellular Agriculture Europe, the continent’s first trade association for cell-culturing companies. Based in Brussels, it represents 13 startups across Europe and Israel that will seek Novel Foods approval for cell-cultured animal products. Previously Robert acquired 22 years of experience in government affairs, advocacy, and communications including holding positions such as director at the environmental defense fund and as an appointee by the U.S. Secretary of Commerce. He holds a bachelor’s degree from the University of Texas, a master’s degree from The George Washington University, and is a graduate of The Culinary Institute of America. (Maastricht, The Netherlands)

Session 7

2.15 – 2.45 pm

Cultured Meat

Future or Fad?

This panel will critically examine the role of cultured meat in the future of food. Experts will discuss the viability, sustainability, and ethical considerations of lab-grown meat as a potential solution to meet global food demands. They will explore whether cultured meat is a sustainable trend or a temporary fad. The debate will also touch on consumer acceptance, regulatory challenges, and the potential impact on traditional meat industries. This session aims to provide a balanced perspective on the feasibility and future prospects of cultured meat in our food systems.

Carlotte Lucas with GFI Europe logo
Carlotte Lucas

Senior Corporate Engagement Manager, GFI Europe

Robert Jones with Mosa Meat logo
Robert Jones

Vice-President, Global Public Affairs, Mosa Meat

Caroline Wilschut with Meatable logo
Caroline Wilschut

Chief Commercial Officer at Meatable


Meet the Experts